The Process Through Which Analysts Sift Through Massive Amounts of Available

question 109

Multiple Choice

The process through which analysts sift through massive amounts of available data to identify unique patterns of behavior among different customer groups is called ________.

• A)causal research
• B)custom research
• C)longitudinal research
• D)data warehousing
• E)data mining

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Definitions:

Theory X

Theory X is a management concept that assumes employees are inherently lazy and will avoid work if possible, suggesting the need for strict oversight and control.

Resistant to Change

The tendency to oppose or struggle against modifications to the status quo or established ways of doing things.

Workers

Individuals engaged in some form of employment, contributing their skills and labor in exchange for compensation.

Porter and Lawler

A theory by Lyman W. Porter and Edward E. Lawler that suggests job satisfaction is determined by the perceived relationship between effort, performance, and rewards.