________ Refers to a Company's Estimate of the Number of Consumers

question 74

Multiple Choice

________ refers to a company's estimate of the number of consumers who are willing and able to pay for a product.

• A)The market segment
• B)Potential demand
• C)Return on marketing investment
• D)The marketing mix
• E)The mass market

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Definitions:

Online Community

A group of individuals who interact with each other via the internet, sharing interests, goals, or purposes, and often forming a social network.

Lurkers

Individuals or users who observe or read content on online platforms without actively engaging, contributing, or making their presence known.

Exchanges

The act of giving one thing and receiving another in return, which can occur in various contexts such as markets, social interactions, or information sharing.

Resources

Materials or assets available to individuals or organizations to help achieve goals, including financial, human, educational, and technological resources.