Southwest Airlines Uses a ________ to Target Customers Who Could

question 108

Multiple Choice

Southwest Airlines uses a ________ to target customers who could not previously afford air travel.

• A)pricing strategy
• B)market penetration strategy
• C)marketing metric
• D)distribution strategy
• E)mission statement

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Definitions:

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Projection

A defense mechanism where an individual attributes their own undesired feelings, thoughts, or impulses onto someone else.

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Self-Efficacy

An individual’s belief in their own capability to execute behaviors necessary to produce specific performance attainments.