Reach and Frequency of Advertising, Timeliness and Accuracy of Competitive

question 88

Multiple Choice

Reach and frequency of advertising, timeliness and accuracy of competitive intelligence, and consumer word-of-mouth activity are all examples of ________.

• A) ROMI
• B) marketing metrics
• C) action plans
• D) SBU objectives
• E) situation analyses

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Definitions:

SPIN Selling

A sales technique that stands for Situation, Problem, Implication, Need-Payoff, focusing on asking questions to understand customer needs and offering solutions that directly address those needs.

Problem Questions

Inquiries designed to identify or clarify issues and challenges within a particular context.

Critical Link

A crucial connection or point within a network, system, or process that significantly influences outcomes or functionality.

Social Selling

The use of online, mobile, and social media to engage customers, build strong customer relationships, and increase sales.