Marketers First Identify Consumer Needs and Then Provide Products That

question 91

Multiple Choice

Marketers first identify consumer needs and then provide products that satisfy those needs.This practice is referred to as ________.

• A)the stakeholder orientation
• B)the marketing concept
• C)Total Quality Management
• D)the production orientation
• E)the marketing mix

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Definitions:

Reliability

The consistency and dependability of a measuring instrument or test over time, ensuring that repeated measurements under similar conditions produce similar results.

Representative Sample

A subset of a population that accurately reflects the members of the entire population, used in statistical analysis to draw conclusions about the population as a whole.

Haphazardly

In a manner lacking any obvious principle of organization or planning.

American Adults

Individuals living in the United States who have reached the age of majority, typically 18 years old, with responsibilities and rights of adulthood.