Which of the Following Refers to Marketing Strategies That Support

question 79

Multiple Choice

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

• A)greenwashing
• B)green marketing
• C)triple bottom line orientation
• D)social marketing
• E)social networking

---

Definitions:

Greenwashing

A deceptive practice where a company or organization attempts to appear more environmentally friendly or responsible than they actually are.

Environmental Benefits

Positive effects or outcomes on the natural environment resulting from certain actions or policies, such as reduced pollution or conservation of natural resources.

Faux Environmentalism

Faux environmentalism, also known as greenwashing, refers to when companies misleadingly advertise their products or policies as being environmentally friendly, when in reality, their practices may not be sustainable or beneficial to the environment.

Anti-Sustainability

A stance or approach that disregards or opposes principles of sustainability and environmental preservation.