A Company Makes Several Different Kinds of Shampoo, but It

question 49

Multiple Choice

A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.

• A) downward line stretch
• B) upward line stretch
• C) cannibalization strategy
• D) filling-out strategy
• E) product line contraction

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Definitions:

Anticipatory Response Mechanism

A psychological or physiological response that occurs in anticipation of a future event or situation, often as a form of adaptive behavior.

Incentive Motivation

Motivation that is derived from some property of the act itself, rather than being generated internally, often involving a reward or punishment as stimulus.

Cognitive Aspects

Features or components related to the process of thinking and understanding, including perception, memory, judgment, and reasoning.

Partial Frustration Responses

Reactions that occur when an individual encounters obstacles that partially, but not completely, block goal achievement, leading to varied levels of emotion and behavior change.