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Explain Cannibalization

question 106

Essay

Explain cannibalization. How does a line extension strategy increase the risk of cannibalization?


Definitions:

Information Flow

The transfer or movement of information within a system or among various systems.

Protein Synthesis

The process by which cells build proteins based on the instructions encoded in DNA, consisting of transcription and translation stages.

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms.

mRNA

Messenger RNA, a type of RNA that conveys genetic information from DNA to the ribosome, where it specifies the amino acid sequence of the protein products of gene expression.

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