Over the Past 100 Years or So, Binney and Smith's

question 62

Multiple Choice

Over the past 100 years or so, Binney and Smith's Crayola crayons have become household staples in more than 80 countries around the world. The company occasionally tinkers with the product's marketing mix to maintain market share. Crayola crayons are in the ________ stage of the product life cycle.

• A) growth
• B) extension
• C) development
• D) maturity
• E) decline