Which of the Following Accurately Describes a Product Category Manager

question 38

Multiple Choice

Which of the following accurately describes a product category manager?

• A) A product category manager works for a company that relies solely on individual branding.
• B) A product category manager is responsible for moving a company's product mix from generic to branded.
• C) A product category manager coordinates the development of brand equity for a specific brand name.
• D) A product category manager is also called a sales manager.
• E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.

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Definitions:

Defense Mechanisms

In psychoanalytic theory, the ego’s protective methods of reducing anxiety by unconsciously distorting reality.

Inferiority Complex

A psychological phenomenon in which individuals feel deep-seated insecurity and inadequacy, often subconscious.

Preconscious

The part of the mind that contains information that is not currently in conscious awareness but can be easily brought into consciousness.

Unconscious

The part of the mind that contains processes and memories not directly accessible to conscious awareness but influencing behavior and emotions.