Which of the Following Statements About Perception Is True

question 135

Multiple Choice

Which of the following statements about perception is true?

• A) Perception is a sociocultural influence on consumer purchase decisions.
• B) Perception is unrelated to any sense other than sight.
• C) If a marketer can reach a consumer with a message, then the marketer knows the consumer will interpret it correctly.
• D) There is no perception without exposure.
• E) Research shows that subliminal messages are just as likely to be perceived as any other type of message.

Acknowledge that personal and situational factors both play a role in behavior.

Recognize the influence of culture on behavior and psychological theories.

Appreciate the subjective nature of human experience and its impact on psychological research and theory.

Understand the significance of methodological approaches in psychology, such as behaviorism's focus on observable behavior.

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Definitions:

Positive Correlation

A relationship between two variables where they move in the same direction, indicating that as one variable increases, so does the other.

Criterion-related Validity

The extent to which a test successfully measures an operational variable and can predict a criterion or outcome.

Validity

The extent to which a test, measurement, or research accurately reflects or assesses the specific concept it is intended to measure.

Job Performance

The degree to which an employee successfully fulfills the roles, responsibilities, and tasks of their job position.