A Brand Manager Serves Essentially the Same Function as a Product

question 139

True/False

A brand manager serves essentially the same function as a product category manager.

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Definitions:

False Consensus Effect

The cognitive bias where a person overestimates the extent to which their beliefs, values, or behaviors are normal and shared by others.

Theory of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions—to oneself and others and to understand that others have beliefs and perspectives different from one's own.

Fundamental Attribution Error

The inclination to place excessive focus on personal characteristics while undervaluing the impact of environmental conditions in interpreting the actions of others.

Individualism

A cultural orientation that values the independence, autonomy, and self-interest of individuals over groups or collectives.