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Discuss How Marketers May Be Able to Reduce Postpurchase Cognitive

question 97

Essay

Discuss how marketers may be able to reduce postpurchase cognitive dissonance.


Definitions:

General Goals

Broad objectives that an individual or organization aims to achieve, typically lacking specific details.

Improvements

Refers to the process of making something better or more effective through changes, upgrades, or enhancements.

Behaviourally Anchored Rating Scales

A performance appraisal method that uses specific examples of behavior to evaluate employees rather than abstract criteria.

Subjective Performance Measures

Assessment criteria based on personal judgments or opinions rather than on quantifiable data or objective indicators.

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