Marketers Classify Innovations Based on Their ________

question 92

Multiple Choice

Marketers classify innovations based on their ________.

• A)degree of newness
• B)cost to manufacture
• C)prices
• D)degree of tangibility
• E)contribution margins

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Definitions:

Licensing

Licensing is the process whereby a company allows another entity to use its intellectual property, brand, or product for a specified period in exchange for fees or royalties.