Examlex
Which of the following is NOT one of the four main applications of data mining for marketers?
Income Elasticity
A measure of how much the demand for a product changes in response to changes in consumer income.
Inferior Good
A type of good for which demand decreases when consumer income rises, contrasting with normal goods.
Total Revenue
The entire revenue produced from selling products or services that are central to the business's main activities.
Unit Elastic
A situation in which the percentage change in quantity demanded is equal to the percentage change in price.
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