Which of the Following Most Accurately Describes PRIZM

question 62

Multiple Choice

Which of the following most accurately describes PRIZM?

• A)a method of removing heterogeneous variables from a target market
• B)a method of data mining used to implement market development strategies
• C)a database that classifies the U.S.population into segments based on socioeconomic data and lifestyle attributes
• D)a database that classifies the international population into segments based on demographic and geographic characteristics
• E)a positioning strategy used in the introduction of new consumer products

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Definitions:

Disidentification

The process of disinvesting in any area in which one’s group traditionally has been underrepresented or negatively stereotyped.

Self-objectification

The tendency to view oneself primarily as an object to be looked at and evaluated based on appearance, rather than as a fully rounded individual.

Affiliative Motivation

The drive to build, maintain, or restore positive emotional relationships with others, often manifested through social bonding and connections.

Stereotypically Feminine

Characteristics or behaviors traditionally associated with or expected of women, often influenced by societal norms and cultural expectations.