________ Variables Segment Markets in Terms of Shared Activities, Interests

question 140

Multiple Choice

________ variables segment markets in terms of shared activities, interests, and opinions.

• A) Demographic
• B) Ethnographic
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

Marketing Program

A comprehensive plan that combines all of the marketing strategies, tactics, activities, and materials to promote a product or service.

Market Needs

The specific desires or requirements of consumers that businesses aim to fulfill with their products or services.

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.

Geographic Segmentation

Dividing a market into different geographical units like regions, states, cities, or neighborhoods to tailor marketing strategies accordingly.