Identifying and Targeting Market Segments That May Be as Small

question 93

Multiple Choice

Identifying and targeting market segments that may be as small as just one individual is known as ________.

• A) geotargeting
• B) micromarketing
• C) psychographic segmenting
• D) geodemography
• E) usage segmenting

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Definitions:

All-You-Can-Eat Buffets

Dining establishments that offer customers unlimited food for a single fixed price, promoting consumption without restriction.

Heavier

Describing objects of greater weight or having more serious or profound impact.

Safer Cars

Vehicles designed with advanced safety features and technologies to protect passengers and reduce the likelihood of accidents.

Anti-Theft Device

A device or system designed to prevent unauthorized access to or theft of personal property or vehicles.