________ Segmentation Variables Classify Consumers on the Basis of How

question 130

Multiple Choice

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product.

• A) Demographic
• B) Behavioral
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

Xylem

A type of vascular tissue in plants responsible for conducting water and minerals from the roots to the rest of the plant.

Tension-Cohesion Model

A theory explaining the movement of water through plants, where water molecules stick together (cohesion) and are pulled up the plant through tension.

Gravity

The force that attracts a body toward the center of the earth, or any other physical body having mass.

Water Molecules

The smallest particle of water, made up of two hydrogen atoms bonded to one oxygen atom, essential for most forms of life.