Before Selecting a Targeting Strategy, Marketers Should ________

question 147

Multiple Choice

Before selecting a targeting strategy, marketers should ________.

• A) select media for an advertising campaign
• B) develop segment profiles
• C) compare target markets
• D) implement a positioning strategy
• E) finalize the marketing mix

Recognize the importance of impact evaluation to determine the effects of programs on the target population.

Understand how outcome evaluations are used to assess the extent to which programs achieve their health and wellness goals.

Understand the importance of considering various factors, including health disparities, when planning programs or evaluations.

Recognize the challenges non-English speakers with high literacy in their own language face in understanding health care instructions.

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Definitions:

Compounded Annually

The process of calculating interest on both the initial principal and the accumulated interest from previous periods on a yearly basis.

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.

Future Value

The amount to which some current amount of money will grow if interest earned on the amount is left to compound over time.

Imperfectly Competitive

A market structure where individual firms have some control over the price of their products due to factors like brand differentiation and barriers to entry.