When the Size and Purchasing Power of a Target Segment

question 120

Multiple Choice

When the size and purchasing power of a target segment can be determined, the segment is ________.

• A) measurable
• B) accessible
• C) substantial
• D) differentiable
• E) profitable

---

Definitions:

Personality Model

A theoretical framework used to describe, explain, and predict an individual's personality traits and how these influence behavior and interaction.

Erikson

Refers to Erik Erikson, a psychologist known for his theory on the psychological development of human beings, characterized by eight stages from infancy to adulthood.

Homosexuality

The romantic or sexual attraction or behavior between individuals of the same sex or gender identity.

Heterosexual Relationship

A heterosexual relationship is a romantic or sexual relationship between individuals of the opposite sex.