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When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?
Unverified Belief
A belief held without sufficient evidence or confirmation.
Rumours
Unverified pieces of information or stories spread informally, often without any factual basis.
Anxious
A feeling of worry, nervousness, or unease about something with an uncertain outcome, often reflecting concern about future events.
Gossip
Informal or unofficial discourse about others, typically involving details that are not confirmed as true.
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