Which of the Following Statements About the Lifetime Value of a Customer

question 93

Multiple Choice

Which of the following statements about the lifetime value of a customer is true?

• A) CRM helps companies identify their customers' lifetime value.
• B) All customers have the same lifetime value.
• C) A customer's lifetime value is easy to calculate.
• D) A company can either increase customer share or a customer's lifetime value, but not both.
• E) The value of the customer is related to the value of the brand.

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Definitions:

China

A country in East Asia, the world's most populous nation, known for its rich cultural history and rapid modern economic growth.

Largest Net Recipient

A term most often used in economics or finance, referring to the entity or country that receives the most in net transfers or payments relative to what it provides.

Colonization

The act of establishing control over a foreign land and its people, often involving economic exploitation and cultural domination.

Britain

A geographical term that can refer to the island of Great Britain (comprising England, Scotland, and Wales) or, more broadly, the United Kingdom.