Once a ________ Is Defined,the Next Step in Positioning Is

question 12

Multiple Choice

Once a ________ is defined,the next step in positioning is for marketers to finalize the marketing mix.

• A)segmentation variable
• B)competitive advantage
• C)demographic strategy
• D)customer relationship management system
• E)concentrated target

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Definitions:

Standby Customers

Customers who are available to purchase or subscribe to a service on an as-needed basis, often used in context with utilities or telecommunications.

Profit

The financial gain obtained when the revenue earned from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Economies of Scale

The cost advantage that arises with increased output of a product, leading to a reduction in the per-unit cost of production.

Average Total Cost

The total cost of production (fixed and variable costs combined) divided by the number of units produced, indicating the cost per unit of output.