When Marketers at P&G Selected Generation Y, a Demographic That

question 63

Multiple Choice

When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?

• A) market segmenting
• B) undifferentiated targeting
• C) differentiation
• D) targeting
• E) positioning

Understand various behavior change theories and models used in health interventions.

Identify the stages of behavior change according to the Transtheoretical Model (TTM).

Recognize intervention strategies suitable for various stages of behavior change.

Identify the core constructs of the Health Belief Model (HBM) and their application in designing health interventions.

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Definitions:

Cost Benefit Analysis

A systematic approach to estimating the strengths and weaknesses of alternatives used to determine the options that provide the best approach to achieve benefits while preserving savings.

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce.

Legal And Political Systems

The comprehensive structure within which laws are created, interpreted, and enforced, and how government decision-making occurs, influencing the behavior of individuals and organizations.

Asia Pacific Economic Cooperation

A forum that links 21 countries to promote free trade and investment in the Pacific region.