The Last Step in Developing a Positioning Strategy Is to ________

question 133

Multiple Choice

The last step in developing a positioning strategy is to ________.

• A) evaluate responses and modify as needed
• B) identify segmentation variables
• C) analyze the competitors' positions in the marketplace
• D) describe a product with a competitive advantage
• E) finalize the marketing mix

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Definitions:

Compounded Quarterly

The process where interest is calculated and added to the principal sum of an investment or loan on a quarterly basis.

Lifetime Subscription

A one-time payment plan for a product or service that grants the subscriber access for the lifetime of the product or service.

Annually

Occurring once every year.

Renewal Rate

The percentage of customers or subscribers who choose to renew their contracts or agreements over a specified period.