A Consumer Identifies Evaluative Criteria During the ________ Step of the Consumer

question 7

Multiple Choice

A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process.

• A) problem recognition
• B) information search
• C) evaluation of alternatives
• D) product choice
• E) postpurchase evaluation

---

Definitions:

Social Psychology Theory

A framework within social psychology that explores how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Robber's Cave Experiment

A social psychology study by Muzafer Sherif that demonstrated how intergroup conflict can arise from competition for resources and how it can be overcome through cooperative tasks.

Us-them Hostility

This refers to feelings of antagonism and opposition between different groups, often highlighting social or cultural divisions.

Realistic Conflict Theory

A social psychological model stating that intergroup conflicts arise when groups compete over scarce resources, leading to prejudice and discrimination.