A Company That Tries to Modify Its Brand Image to Keep

question 36

Multiple Choice

A company that tries to modify its brand image to keep up with changing times is using a ________ strategy.

• A) concentrated
• B) repositioning
• C) competitive advantage
• D) personality
• E) perceptual

---

Definitions:

Current Year

The ongoing calendar year during which an event or measurement is taking place.

Laspeyres Price Index

An index that measures the change in the price of a basket of goods and services based on the quantities purchased in a base period.

Base Year

A specific year against which economic or financial data is compared to assess changes or growth over time.

Current Year

The ongoing or present calendar year.