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When a Consumer Is Determining Her Overall Feelings or Attitudes

question 72

Multiple Choice

When a consumer is determining her overall feelings or attitudes about a product after purchasing it, she is involved in the ________ step of the consumer decision-making process.


Definitions:

Negative Emotions

Feelings that are generally considered to be displeasing or unfavorable, such as sadness, anger, fear, and guilt, which can impact mental and physical well-being.

Bad News

Information that is unwelcome, unpleasant, or disappointing.

Duration

The length of time that something continues or exists.

Overestimate

To assess something as more, larger, or more important than it actually is.

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