Managers of a Discount Retailer Would Use Which of the Following

question 65

Multiple Choice

Managers of a discount retailer would use which of the following to access up-to-the-minute sales information obtained from the store's cash registers around the country in order to detect problems with products, promotions, and even the firm's distribution system?

• A) a company intranet
• B) secondary data
• C) a prediction market
• D) market intelligence
• E) a convenience sample

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Definitions:

Communication Style Bias

The tendency to favor or judge communication based on the style rather than the content, potentially leading to misunderstandings or unfair assessments.

Opposites Attract

A theory suggesting that individuals with differing characteristics or beliefs are often drawn to each other.

Gesturing

The use of movements, especially of the hands and arms, to communicate ideas or feelings.

Mocked

Subjected to ridicule or teasing, often in a mean or hurtful manner.