In One-To-One Marketing,what Is the Next Step After a Marketer

question 24

Multiple Choice

In one-to-one marketing,what is the next step after a marketer has identified customers and knows them in as much detail as possible?

• A)interact with the customers and find ways to improve cost efficiency
• B)make efficiency of interactions with customers the priority
• C)differentiate among these customers in terms of both their needs and their value to the company
• D)customize some aspects of the products or services offered to each customer
• E)implement a mass customization program

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Definitions:

Nonmonetary Costs

Costs not easily quantified in monetary terms, including time, effort, and emotional investment made by consumers in association with a purchase.

Marketers

Professionals or organizations that engage in activities designed to identify, anticipate, and satisfy customer needs profitably.

Transactional Cost

The expenses incurred during a trade or deal, including costs of information, negotiation, and enforcement of contracts.

Special Occasion

Events or dates that hold particular significance and often call for celebration or recognition, which can influence consumer behavior.