Which of the Following Statements About CRM Programs Is True

question 105

Multiple Choice

Which of the following statements about CRM programs is true?

• A) The success of a CRM program relies on its use of mass communication channels.
• B) CRM programs include information gathered from each customer touchpoint.
• C) Internet technology is a barrier to the successful implementation of CRM programs.
• D) To succeed, all companies should engage in CRM every time they interact with a customer.
• E) Only consumer marketers can benefit from the use of CRM programs.

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Definitions:

Adhesion

Adhesion refers to the process by which cells or substances stick to each other or to surfaces, playing a crucial role in many biological functions and processes.

Cohesion

The phenomenon where similar molecules are drawn to each other, resulting in them sticking together due to their mutual attraction.

Surface Tension

The cohesive force at the surface of a liquid that allows it to resist an external force, due to the uneven attraction between molecules at the surface and those in the bulk of the liquid.

Adhesion

The force that holds molecules of different substances together, important in various biological and physical processes.