________ Are Techniques That Use Large Quantities of Data and Variables

question 37

Multiple Choice

________ are techniques that use large quantities of data and variables to forecast specific future outcomes of marketing efforts.

• A) Marketing analytics
• B) Conversion rates
• C) Marketing metrics
• D) Search engine analytics
• E) Predictive analytics

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Definitions:

E-mail

A method of exchanging messages between people using electronic devices, allowing for instant communication across long distances.

Domain Names

The readable names used to identify IP addresses on the internet, forming part of the URLs that direct users to websites.

Goodwill

An intangible asset that arises when a business is acquired for more than its fair tangible asset value, often related to the brand, customer base, and reputation.

Trademark

A symbol, word, or words legally registered or established by use as representing a company or product.