Through Its CRM Program, an Online Clothing Company Records Information

question 6

Multiple Choice

Through its CRM program, an online clothing company records information about each time a customer makes a purchase or clicks on a link through an email or an online advertisement. These interactions are examples of ________.

• A) customizations
• B) touchpoints
• C) analytics
• D) optimizations
• E) impressions

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Definitions:

Retailing

The set of business activities that add value to products and services sold to consumers for their personal or family use; includes products bought at stores, through catalogs, and over the Internet, as well as services like fast-food restaurants, airlines, and hotels.

Daisy Brand

A company known for its dairy products, especially sour cream and cottage cheese, emphasizing quality and natural ingredients.

Dollar General

An American chain of variety stores headquartered in Tennessee, known for selling low-priced products.

Merchandise

Products available for sale, particularly in the context of retail.