Through the Data Mining Application of ________, Marketers Identify Big-Spending

question 36

Multiple Choice

Through the data mining application of ________, marketers identify big-spending customers and target them for special offers that other customers won't receive.

• A) customer retention
• B) customer acquisition
• C) customer abandonment
• D) competitive intelligence
• E) market basket analysis

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Definitions:

Ideal Standards

Standards set under perfect or ideal conditions, used for comparison with actual performance to gauge efficiency and productivity, though often unattainable in practice.

Optimum Performance

The highest level of efficiency, productivity, or effectiveness that can be achieved in a specific context.

Attainable Standards

Realistic standards that can be achieved under current operating conditions, often used in cost and management accounting.

Standard Cost System

An accounting system that uses standard costs for product costs for the purposes of cost control and decision making.