Through the Data Mining Application of ________,Marketers Target Promotional Strategies

question 31

Multiple Choice

Through the data mining application of ________,marketers target promotional strategies based on the records of which customers have recently purchased certain products.

• A)customer retention
• B)customer loyalty
• C)customer acquisition
• D)customer abandonment
• E)market basket analysis

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Definitions:

Pollution

The introduction of contaminants into the natural environment causing adverse change.

Mass Transit

Public transportation systems that move large numbers of people efficiently across cities and surrounding areas.

Natural Increase

The growth in population size as a result of more births than deaths, excluding migration.

Infrastructure

The fundamental physical and organizational structures and facilities needed for the operation of a society or enterprise.