Examlex
Through the data mining application of ________, marketers offer promotions to noncustomers who share demographic characteristics with current customers.
Multinomial Experiment
An experiment or process that has more than two possible outcomes, where each outcome has a fixed probability of occurring.
Contingency Table
A table used in statistics to show the frequency distribution of variables, helping to analyze the relationship between two categorical variables.
Test Statistic
A statistic used to determine whether to reject the null hypothesis in significance testing.
Nominal Variables
Categories of data that cannot be quantifiably ranked or ordered, serving as labels or names for distinguishing attributes.
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