A Fast-Food Chain Wanted to Add a New Product to Its

question 31

Essay

A fast-food chain wanted to add a new product to its breakfast menu. The company considered a pancake shaped like a muffin. The problem was determining how a customer would add syrup to the pancake while eating and driving. Fortunately, one of the company's suppliers developed a crystallized syrup that seeps through the pancake once it is heated. Explain the phase of new-product development that occurred during this process with the chain and its supplier. Support your rationale.

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Definitions:

Customer Acquisition

The process of bringing new customers to a business through various marketing and outreach strategies.

Operational CRM

Refers to the components of CRM (Customer Relationship Management) that deal with direct interactions with customers, including service, support, and sales automation.

Front-Office

The part of a company or organization that deals with customers or clients directly, including the departments like sales, marketing, and customer service.

Directly Interact

Refers to a method of communication or interaction without any intermediaries, allowing for immediate and direct response.