Which of the Following Is NOT a Process Included in Marketing

question 96

Multiple Choice

Which of the following is NOT a process included in marketing analytics?

• A) collecting data about marketing efforts
• B) creating marketing efforts
• C) measuring marketing efforts
• D) analyzing marketing efforts
• E) assessing marketing efforts

---

Definitions:

Resource Mobilization

Resource mobilization is the process of gathering the necessary resources, such as funds, volunteers, and information, for a group or movement to achieve its goals.

Breakdown Theory

A sociological theory that explains social movements as the collective response of individuals to structural weakness, disruption, or strain in society.

Resource Mobilization Theory

A theory in social movements suggesting that the success of social movements depends on their ability to gather resources, such as time, money, and organizational skills.

Frame Alignment Theory

A sociological theory that explains how social movements create shared understandings and alignments to mobilize and sustain participant involvement.