A Regional Restaurant Chain Wants to Place Ads on a Local

question 121

Multiple Choice

A regional restaurant chain wants to place ads on a local newspaper's website. The marketing team at the restaurant chain knows from experience that about five percent of the people who see its ads on a newspaper's website will click on the ad to get more information or sign up for a promotion. Because the marketing team wants to keep the price of running the ads low, the restaurant chain will likely opt for ________ pricing.

• A) cost-per-impression
• B) cost-per-customer
• C) cost-per-order
• D) cost-per-click
• E) cost-per-conversion

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Definitions:

After-Training Changes

Refers to the modifications or improvements in skills, knowledge, or behavior that occur as a result of training programs, observable after the training period has ended.

Rationale Behind

The rationale behind refers to the underlying reasons or logic for a specific decision, action, or belief.

Identical Elements

Identical elements is a theory that suggests the transfer of learning depends upon the similarity between the training situation and the new situation.

Vertical Transfer

The process of transferring skills, knowledge, or information from one level of an organization to another, often from higher levels to lower ones.