________ Are Measures That Marketers Can Use to Watch the Performance

question 73

Multiple Choice

________ are measures that marketers can use to watch the performance of their marketing efforts.

• A) Predictive analytics
• B) Marketing metrics
• C) Marketing controls
• D) Touchpoints
• E) Data warehouses

---

Definitions:

Prototypes

The original or most representative example of a category or concept, used as a benchmark to understand or identify subsequent variations or instances.

Algorithms

A set of rules or procedures for solving a problem in a finite number of steps, often used in computing and mathematical calculations.

Heuristics

Simple, efficient rules or strategies, often subconscious, used to make decisions and solve problems quickly, but not always accurately.

Availability Heuristic

An intellectual quick route based on the readily accessible examples in a person's thoughts during the appraisal of a specific subject, idea, technique, or judgment.