The First Step in the Market Research Process Is to ________

question 153

Multiple Choice

The first step in the market research process is to ________.

• A) determine how data will be collected
• B) select samples
• C) clearly understand the information needed by managers
• D) set the mission statement for the research
• E) determine a research design

---

Definitions:

Cultures

The shared beliefs, practices, symbols, language, art, and values of a group of people, passed down from generation to generation.

Sororal Polygyny

A form of polygyny where a man is married to multiple wives who are sisters to each other, often practiced in some polygamous societies to strengthen family bonds.

Co-Wives

Women who are married to the same man at the same time, often in cultures that practice polygamy.

Sisters

Female siblings shared by one or both parents, also referring to a close bond between women not related by blood.