Which of the Following Would Most Likely Be Used in a Focus

question 93

Multiple Choice

Which of the following would most likely be used in a focus group?

• A) an fMRI machine to better understand why consumers make the decisions they do
• B) a one-way mirror that allows a client to observe the group
• C) a longitudinal design that tracks the responses of members of the group over time
• D) an experiment that attempts to rule out some explanations for consumer decisions
• E) a cross-sectional design that collects information from a large number of respondents