Which of the Following Is a Primary Data Collection Method

question 14

Multiple Choice

Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior?

• A) mechanical observation
• B) mall intercepts
• C) ethnography
• D) unobtrusive measurement
• E) case studies

---

Definitions:

Monopolistic Competition

A market structure characterized by many firms selling products that are substitutes but differentiated from each other (e.g., through branding), leading to non-price competition.

Value In Diversity

The benefits and increased performance derived from having a variety of different perspectives and backgrounds in a group or organization.

Monopolistic Competition

A market structure characterized by many firms selling products that are similar but not identical, leading to competition based on price, quality, and branding.

Limited Market

A market situation characterized by restricted customer base, geographic reach, or size, limiting the potential sales of a product or service.