In the British Isles, Guinness Brewery Was Given the Right

question 111

Multiple Choice

In the British Isles, Guinness brewery was given the right to produce and market Budweiser beer by Anheuser-Busch, its U.S. brand owner. Because Guinness pays Anheuser-Busch royalties for the use of its brand, this is an example of a(n) ________.

• A) licensing agreement
• B) export merchant
• C) joint venture
• D) marketing mix alliance
• E) direct investment by Anheuser-Busch

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