An Ad for Mongoose Mountain Bikes Shows a Serious Biker

question 87

Multiple Choice

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.

• A) slice-of-life
• B) lifestyle
• C) fear
• D) testimonial
• E) straight-forward

---

Definitions:

Neoassociationistic Model

A theory in psychology that explains how thoughts and emotions are interconnected and can be triggered by external stimuli.

Media Priming

The process by which exposure to media content influences a person's thoughts, feelings, or behaviors shortly afterward.

Violent TV Program

Television content that depicts scenes of physical aggression, harm, or force intended to hurt or kill.

Population Trusted

The extent to which a group or demographic is regarded as reliable or credible by the public or specific stakeholders.