Explain How Companies Identify and Use Brand Ambassadors and Brand

question 60

Essay

Explain how companies identify and use brand ambassadors and brand evangelists.

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Definitions:

Random

Lacking a definite plan, purpose, or pattern; made, done, happening, or chosen without method or conscious decision.

Unaware

Lacking knowledge, consciousness, or realization about a specific fact, situation, or phenomenon.

Treatment

The management and care of a patient or the combating of disease or disorder.

Relative Risk

A measure used in epidemiology to determine the likelihood of a health event occurring in one group compared to another.