To Determine What Type of Information to Add to Its

question 133

Multiple Choice

To determine what type of information to add to its Web site in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Americans are most likely to engage in when surfing the Internet. This study is an example of ________.

• A) ethnographic data
• B) a secondary data source
• C) a primary internal data source
• D) data mining
• E) a primary external data source

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Definitions:

Marketing Planner

A professional responsible for developing strategies to promote a product, service, or brand, planning campaigns to reach target audiences effectively.

Organic Lipsticks

Cosmetics for the lips that are made from natural ingredients without synthetic chemicals.

Memo

Document using memo format sent to readers in your organization.

Congratulations

An expression of praise or good wishes on a special occasion or for an achievement.