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Why is the image of telemarketers more positive in business marketing than it is in consumer marketing?
Covert Observation
A research method where the subject(s) are unaware they are being observed to gather unbiassed and natural behavior.
Nonparticipant Observation
A research method in which the observer does not interact with the subjects during the observation period.
Internet Research
Research conducted via the internet, which includes collecting information online or conducting studies that utilize online tools.
Anonymity of Subjects
A condition in research where the identities of participants are not disclosed, to protect their privacy and confidentiality.
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