Why Is M-Commerce Considered an Important Form of Direct Marketing

question 16

Essay

Why is m-commerce considered an important form of direct marketing?

---

Definitions:

Autocratic, Hierarchical Model

The autocratic, hierarchical model describes an organizational structure where decisions are made by a single leader or a small group of leaders at the top, with strict control over subordinates.

Empowering, Participatory Model

a leadership approach that involves engaging team members in decision-making processes, thereby enabling them to contribute their ideas and take active roles in the organization.

Leadership Equation

A formula or concept that identifies and combines the key factors contributing to effective leadership.

Elements of Caring Leadership

The components that make up a leadership style focused on understanding, empathizing with, and supporting team members to foster a positive and productive work environment.